In Japan, people of all ages read manga. The medium includes works in a broad range of genres: action-adventure, romance, sports and games, historical drama, comedy, science fiction and fantasy, mystery, horror, sexuality, and business/commerce, among others.[3] Since the 1950s, manga has steadily become a major part of the Japanese publishing industry,[4] representing a ¥406 billion market in Japan in 2007 (approximately $3.6 billion) and ¥420 billion ($5.5 billion) in 2009.[5] Manga have also gained a significant worldwide audience.[6] In Europe and the Middle East the market is worth $250 million.[7] In 2008, the U.S. and Canadian manga market was valued at $175 million. The markets in France and the United States are about the same size. Manga stories are typically printed in black-and-white,[8] although some full-color manga exist (e.g. Colorful). In Japan, manga are usually serialized in large manga magazines, often containing many stories, each presented in a single episode to be continued in the next issue. If the series is successful, collected chapters may be republished in paperback books called tankōbon.[9] A manga artist (mangaka in Japanese) typically works with a few assistants in a small studio and is associated with a creative editor from a commercial publishing company.[10] If a manga series is popular enough, it may be animated after or even during its run,[11] although sometimes manga are drawn centering on previously existing live-action or animated films[12] (e.g. Star Wars).
The term manga (kanji: 漫画; hiragana: まんが; katakana: マンガ;
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